Aicia Model -

To keep the prospect on the page. You have hooked them; now you must reel them in by explaining why they arrived here. You must connect your product to their specific situation.

Take your current landing page or sales email. Grade it on four criteria: Aicia model

If you fail any section, your funnel leaks. To keep the prospect on the page

A mid-sized logistics firm applied AICIA and found: If you fail any section, your funnel leaks

Remedies:

Within six months, lead time for price changes dropped from 10 days to 4 hours; billing errors decreased by 34%.