Art Of Gloss Nonna -

This is not a flash in the pan. The Art of Gloss Nonna is likely to evolve into the "Lipstick Index" of the 2020s. As economic uncertainty looms, we see a rise in "lipstick effects"—but specifically, in high-gloss lipsticks. Matte lipstick sales declined 34% in the last fiscal year, while gloss sales surged 67%.

Why? Because gloss is affordable luxury. A $15 tube of gloss gives you a moment of visceral pleasure that a $50 matte foundation cannot. It is fast, it is easy, and it makes you feel alive.

Ready to try The Art of Gloss Nonna? Set aside 15 minutes. Light a candle (preferably fig or biscotti scented). Put on some Dean Martin. Let’s begin. Art of Gloss Nonna

Step 1: The Canvas (Hydration layering) Wash your face with lukewarm water only (soap strips the essential oils). While the face is damp, apply hyaluronic acid. Immediately seal it with facial oil. Wait 3 minutes. You want the skin to feel "tacky."

Step 2: The Base (Minimal coverage) Do not wear foundation. Wear a skin tint or a tinted moisturizer. Apply only to the center of the face (nose, under eyes, chin). Blend outwards with a damp sponge. Leave the perimeter of the face bare. This is not a flash in the pan

Step 3: The Gloss Application (The Analog Method) Take your lip gloss wand. Instead of applying it directly to the lips, squirt a pea-sized amount onto the back of your hand. Use your ring finger to warm the product. Pat it onto the center of your lips. Do not spread to the corners.

Step 4: The Eye Brightener Take a cream eyeshadow stick in a champagne or rose gold color. Draw a thick line on the center of your eyelid. Blend with your finger. Then, take your clear lip gloss (yes, lip gloss) and dab a microscopic amount onto the center of the eyelid over the cream shadow. This creates the "wet eye" effect that screams Gloss Nonna. Matte lipstick sales declined 34% in the last

Step 5: The Finishing Spritz Matte looks use setting spray. Gloss Nonna uses facial mist. A rose water or glycerin spray. Hold it two feet from your face and mist lightly. This melts all the powder (if you used any) into the gloss.

While you can DIY this with Vaseline (and Nonna would approve), several small brands have capitalized on the Art of Gloss Nonna trend.