Brevo

While Klaviyo is the king of Shopify, it is expensive for large lists. Brevo offers a strong alternative for stores with smaller monthly orders but large historical contact lists. The SMS/WhatsApp integration is particularly effective for flash sales.

This is Brevo’s killer feature. Unlike Mailchimp or HubSpot, which charge you based on how many contacts you have, Brevo charges based on how many emails you send.

If you have a large database (e.g., 100,000 contacts) but only email them once a month, Brevo is radically cheaper than competitors. Their free tier allows you to keep unlimited contacts; you just pay when you hit the sending limit (300 emails/day for free, scaled up in paid plans).

Introduction

Brevo, formerly known as Sendinblue, is a popular all-in-one marketing platform that provides a range of tools for businesses to manage their marketing, sales, and customer relationships. Founded in 2012 by Arnaud Robert and Tristan Gohet, Brevo is headquartered in Paris, France. In this report, we will explore the features, benefits, and performance of Brevo.

Key Features

Brevo offers a comprehensive suite of features that enable businesses to streamline their marketing efforts. Some of the key features include:

Benefits

Brevo offers several benefits to businesses, including:

Performance

Brevo has achieved significant growth and recognition in the marketing automation and CRM space. Some notable performance metrics include:

Target Market

Brevo's target market includes small and medium-sized businesses (SMBs) and enterprises across various industries, including:

Competitors

Brevo competes in a crowded marketing automation and CRM market, with competitors including: While Klaviyo is the king of Shopify, it

Conclusion

Brevo is a comprehensive marketing platform that offers a range of tools for businesses to manage their marketing, sales, and customer relationships. With its ease of use, cost-effectiveness, and scalability, Brevo has become a popular choice for businesses of all sizes. As the marketing automation and CRM market continues to evolve, Brevo is well-positioned to continue its growth and innovation.

To access a report in , you can follow these steps depending on the type of data you need: Email and SMS Campaign Reports Marketing Campaigns Marketing > Emails Marketing > SMS . Click the Report icon

next to any "Sent" campaign to view detailed engagement metrics like open rates, click rates, and unsubscribes. General Statistics

: For an overview of all activities during a specific period, go to Marketing > Statistics , select your date range, and click Show Statistics Exporting Data

: You can download your email campaign data as a CSV file by going to Marketing > Statistics and clicking the Transactional and CRM Reports Transactional Emails : Go to the Transactional

tab to see reports for automated messages like password resets or order confirmations. You can view metrics like delivery rates and hard bounces. CRM (Deals) : To track revenue and sales performance, navigate to CRM > Deals > Reports . This area shows your pipeline value and total won deals. Phone Calls : If you use Brevo's phone features, go to Conversations > Phone > Call reports 000 | No daily sending limit

to see team performance metrics like total call duration and missed calls. Specialized Analytics Analyze and export your email campaign report

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Brevo’s pricing model is unique. While most competitors (like Mailchimp) charge based on the number of contacts, Brevo charges based on the number of emails sent per month. This is vastly more affordable for large lists with low send frequencies.

| Plan | Price (Monthly) | Monthly Emails | Key Features | | :--- | :--- | :--- | :--- | | Free | $0 | 300/day | Unlimited contacts, basic templates, transactional emails (limited). | | Lite | $25 | 10,000 | No daily sending limit, email support, remove Brevo footer. | | Premium | $65 | 20,000 | Advanced automation, landing pages, multi-user access, Facebook Ads integration. | | Enterprise | Custom | Custom | Dedicated IP, SLA, SSO, advanced reporting. |

Pro Tip: The "Unlimited contacts" policy is a massive win. If you have 100,000 contacts but only send 1 newsletter per month, you pay $65 (Premium) instead of the $800+ Mailchimp would charge. 000 | Advanced automation

To understand Brevo today, we must acknowledge its roots. Founded in 2012, the platform began as a simple, affordable alternative to Mailchimp. But as marketing fragmentation increased, the company rebranded to Brevo in 2022. The name change signaled a shift in philosophy: moving from "sending blasts" (Sendinblue) to a more holistic, AI-driven approach.

The rebranding wasn't cosmetic. It marked the aggressive integration of native CRM tools, WhatsApp campaigns, and a renewed focus on transactional email reliability. Today, Brevo competes directly with HubSpot and Klaviyo, but with a distinct advantage—pricing transparency.