Muchas organizaciones toman plantillas genéricas (FODA, las 5 fuerzas de Porter mal aplicadas) y las rellenan con datos. Eso produce documentos, no perspicacia. La estrategia no es un formulario; es un juicio contraintuitivo sobre el desafío específico que enfrentas.
If bad strategy is fluff and wishful thinking, what is good strategy? Rumelt defines good strategy as "a coherent response to—and approach for overcoming—the obstacles to progress."
He proposes a framework called "The Kernel," which contains three essential elements: Buena Estrategia Mala Estrategia Richard P R...
1. The Diagnosis This is an explanation of the nature of the challenge. It simplifies the overwhelming complexity of reality into a story that identifies the critical aspects of the situation. A good diagnosis defines the domain of action.
2. The Guiding Policy This is the overall approach chosen to cope with or overcome the obstacles identified in the diagnosis. It is "guiding" because it channels action in a specific direction without dictating every move. It rules out certain options to focus on others. If bad strategy is fluff and wishful thinking,
3. Coherent Action This is the most overlooked part. Strategy is not just an idea; it is action. The steps taken must be coordinated and support each other. Random actions or "functional silos" where departments work against each other destroy strategy.
Richard Rumelt begins the book with a provocative observation: Most organizations do not have a strategy. Instead, they have "goals," "visions," or "financial projections" disguised as strategy. probablemente sea una estrategia débil.
Rumelt argues that the biggest obstacle to good strategy is the prevalence of bad strategy. Bad strategy is not simply the absence of good strategy; it is an active force that creates confusion, wastes resources, and leads organizations to failure while convincing them they are on the right path.
Rumelt dedica una sección crucial a las "fuentes de poder" que una buena estrategia puede explotar. Si su kernel no aprovecha al menos una de estas, probablemente sea una estrategia débil.