Dara Toket Mulus Kangen: Di Omekin Id 91833952 Mango Indo18 High Quality

Indonesia is the world’s third‑largest mango producer, with an estimated 2.5 million t of fruit harvested annually (FAO, 2023). Among the many cultivars, Indo‑18 has emerged as a premium variety distinguished by its uniform colour, low fibre content, and elevated soluble solids (≈ 15 °Brix). The rise of digital marketplaces (Tokopedia, Shopee, Bukalapak) has enabled producers to reach consumers directly, bypassing traditional wholesale channels (Sutanto & Haryanto, 2022).

Embedding a unique identifier conveys authenticity, especially important in a market plagued by counterfeit labeling. The observed premium (IDR 2 500) is modest but statistically meaningful, suggesting that transparent traceability can be a differentiator without requiring heavy price markup. The high composite quality index confirms that the

The study demonstrates that emotive branding, nostalgic cues, and transparent product identification collectively amplify consumer demand for premium mangoes such as Indo‑18. The high composite quality index confirms that the marketed “high‑quality” label is not merely rhetorical. For stakeholders—farmers, aggregators, and e‑commerce platforms—strategically intertwining storytelling with traceability offers a low‑cost, high‑impact pathway to differentiate perishable commodities in an increasingly crowded digital marketplace. Embedding a unique identifier conveys authenticity