You have downloaded the song. Now you want to use it as background music for your cooking channel or Instagram Reel. Can you do that?
The short answer: No, unless you get permission.
The Gino Tomato Paste advert song is copyrighted by the brand’s advertising agency. However, brands love free, positive promotion. Here is how to use it safely:
Do not re-upload the full advert song to Spotify or Apple Music under your own name. That will result in an instant copyright strike. Download Gino Tomato Paste Advert Song
The trend of downloading advert songs speaks to a broader psychological phenomenon: the "nostalgia economy." In an era of rapid digital consumption, audio triggers are powerful. Brands like Pears Baby Powder or Bournvita created sonic logos that are now being mined for comfort in a chaotic world.
However, the Gino jingle holds a unique spot. Unlike jingles that relied on celebrity endorsements, the Gino song relied on community. It featured relatable faces—mothers, cooks, market women—presenting the tomato paste not as a luxury, but as an essential ingredient for the "perfect stew."
When users scour the web for the download link, they are often met with obstacles. The audio quality is often ripped from old VHS tapes uploaded to YouTube. There is no official Spotify release. This scarcity has turned the song into a form of digital contraband, traded in WhatsApp groups and Facebook nostalgia pages like a rare artifact. You have downloaded the song
Once you have downloaded the Gino Tomato Paste advert song MP3 file, you will want to set it as your ringtone.
For Android:
For iPhone (using GarageBand): Apple makes this slightly harder. You cannot simply set an MP3 as a ringtone. Do not re-upload the full advert song to
The search for the song also highlights the cultural importance of food in West African identity. Gino Tomato Paste is synonymous with the "Nigerian Stew" or "Ghanaian Jollof." The jingle didn't just sell paste; it sold the idea of the family meal.
On social media platforms like TikTok and X (formerly Twitter), snippets of the old advert often go viral during holidays or "throwback Thursday" segments. Users overlay the jingle onto videos of them cooking modern meals, creating a bridge between the past and present. The comments sections usually devolve into a collective sing-along, proving that the brand’s marketing team from two decades ago created something immortal.