This is the global Indian or the metropolitan elite.
Gone are the days when Indian fashion meant heavy lehengas. Modern Indian culture and lifestyle content is obsessed with the revival of handloom: Khadi, Ikat, Chanderi, and Paithani. This is the global Indian or the metropolitan elite
Indian cuisine is the most searched sub-niche within lifestyle content. However, the market is saturated with generic "Chicken Curry" recipes. The gap is in context. This is the global Indian or the metropolitan elite