The timeline would depend on the complexity, the technology stack used, and the team's size and expertise. However, a rough estimate could be:

This feature would significantly enhance the user experience on Ullu Top by providing flexibility and accessibility. However, it's crucial to balance this with content rights and technical feasibility.

Mithai Wali (Season 01) is the latest original web series released on the Ullu app in early 2025. As the name suggests, the series revolves around a sweet shop owner (“Mithai Wali”), but the narrative is anything but sugary. True to Ullu’s brand, the series mixes elements of desire, betrayal, small-town secrets, and high-voltage drama.

The series is set in a bustling marketplace in Uttar Pradesh, where a beautiful, ambitious woman runs a traditional sweet shop. However, her life takes a dark turn when she becomes entangled with powerful local men, leading to a web of passion, revenge, and unexpected twists.

Part 1 of Season 1 sets the stage — introducing the main characters, their motivations, and the inciting incident that promises to make this series a binge-worthy watch.

Downloading or distributing copyrighted content without permission is illegal in India and many other countries under the Copyright Act, 1957 and the Information Technology Act, 2000. While prosecution of individual viewers is rare, ISPs can throttle your connection or send warnings.