To understand the magazine, one must understand the atmosphere of Hong Kong in the mid-90s. The handover of Hong Kong from the United Kingdom to China on July 1, 1997, was a period of intense anxiety, speculation, and transition.
Media outlets were capitalizing on this "countdown" energy. Magazines and publications were flooded with content predicting the future—would Hong Kong retain its autonomy? Would the economy boom or bust? This political tension was the breeding ground for the counterculture that produced Hong Kong 97. hong kong 97 magazine new
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