Despite high demand, there is no legal, commercial EPUB version of How Brands Grow: Part 2 (or Part 1) sold by the publisher, Oxford University Press (OUP). OUP typically releases academic and trade books in hardcover, paperback, and often Kindle (AZW3/KFX) formats, but not EPUB—likely due to licensing agreements with Amazon or historical DRM policies.
What you will find legally:
What you might find illegally:
Pirated EPUBs from third-party sites. These are often poorly formatted (missing tables, charts, page numbers), may contain malware, and deprive the authors of royalties. The authors (Romaniuk & Sharp) are empirical researchers who rely on book sales to fund further work—so piracy hurts the field. how brands grow part 2 epub
Many marketers made the mistake of skipping Part 2, assuming it was merely a collection of footnotes to the original. That assumption could cost you millions in wasted ad spend.
While Part 1 focused on Fast-Moving Consumer Goods (FMCG) in developed markets (think Coca-Cola and ketchup), Part 2 brutally tests the laws against: Despite high demand, there is no legal, commercial
The EPUB format is ideal for this book because it is dense with tables, references, and longitudinal data. You need a digital format that allows highlighting and speed searches for terms like "category entry points" or "attitudinal loyalty."
While reading the chapter on "Emerging Markets," open a spreadsheet. The EPUB will provide formulas for calculating market penetration in chaotic retail environments. Input your own data side-by-side with the book's examples. What you might find illegally: Pirated EPUBs from
Most new brands fail because they target "non-users" with rational differentiation. Part 2 proves that successful new brands target category buyers and use salience (being the first brand that comes to mind for a CEP) rather than uniqueness.
Before we discuss the EPUB format, let’s look at the unique value of the sequel: