Instagram Reels, YouTube Shorts, and TikTok have rewired attention spans. The average video length is dropping. Why? Because entertainment and media content must now compete for "micro-moments"—waiting for coffee, standing in an elevator. The challenge for long-form creators is converting these short-form viewers into subscribers for hour-long documentaries or podcasts.
The current debate raging through Hollywood and the creator economy revolves around Artificial Intelligence. Generative AI (Midjourney, Sora, ChatGPT) can now write scripts, clone voices, and generate video. LegalPorno.24.01.24.Rebel.Rhyder.Birthday.Party...
Podcasts have matured. Spotify and Audible are investing heavily in exclusive audio dramas and celebrity-hosted interview shows. For commuters and multitaskers, audio is the preferred format of entertainment and media content. Instagram Reels, YouTube Shorts, and TikTok have rewired
With the arrival of the Apple Vision Pro and cheaper mixed-reality headsets, "spatial content" will emerge. Imagine watching a basketball game where the court is projected on your coffee table, and you can choose any seat in the virtual arena. Because entertainment and media content must now compete