Letspostit - Abby Mccoy - The Music Video Shoot... Direct

While the shoot is the story, the music is the soul. The track, titled "Sticky Fingers" (produced by LetsPostIt’s in-house collective), is a synth-wave confession about the things we leave behind online.

Lyrical Highlight:

“I wrote it on a note / Stuck it to your chest / Now the whole world knows / I loved you the best.”

The song uses the metaphor of a sticky note to explore digital permanence. Abby explains: "We treat comments and posts like they’re ephemeral—like we can just rip them off and throw them away. But the residue stays. The 'stickiness' of what we say online is the thesis of the entire video." LetsPostIt - Abby McCoy - The Music Video Shoot...

The LetsPostIt integration here is genius. As Abby sings about "residue," the video cuts to macro shots of her pulling notes off the wall, leaving behind torn paper and glue. It’s a visceral metaphor that has already sparked thousands of reaction posts on social media.

The studio smelled faintly of coffee and paint. Inside, bright set lights waited like small suns. LetsPostIt’s director, Mateo, greeted Abby with a quick, steady smile and a firm handshake. He wore an old band tee and an anxious calm—the kind that promised creativity and exacting attention. The crew moved with practiced efficiency: gaffers, grips, makeup artists, a sound engineer chewing on a pen, and two dancers running last-minute steps.

Abby’s wardrobe consisted of three looks: a sequin jacket for the opening shot, a distressed denim outfit for the chorus, and a flowing black dress for the bridge. Makeup artist Lila painted glitter along Abby’s cheekbones until the light caught it perfectly. The costume changes were quick, the music cued up, and the first camera rolled. While the shoot is the story, the music is the soul

Subject: LetsPostIt – Abby McCoy – "The Music Video Shoot" Report Type: Adult Content Review & Summary Date: October 26, 2023

Normally, a music video shoot requires a script supervisor, a prop master, and a continuity editor. For this project, LetsPostIt provided a Live API feed connected to a wall of monitors.

The workflow was unprecedented:

"The latency is what blew my mind," says Director Ben Schwartz. "We shot one scene where Abby is lying on the floor, surrounded by scattered notes. We told the LetsPostIt audience to 'bury her.' Within five minutes, thousands of notes poured in. We literally could not see Abby anymore. That take made the final cut."

Abby McCoy checked her phone one last time and breathed out. The group chat was a flurry of camera emoji and countdowns. Today was the music video shoot — the one that could push her single “Neon Hands” past local radio and into playlists she’d only dreamed of. The production company, LetsPostIt, had booked a warehouse-turned-studio on the riverfront. Abby had rehearsed the choreography, memorized every lyric, and packed the lucky guitar pick her grandmother had given her. Now she had to turn the plan into magic.