Kerala has one of the highest literacy rates and internet penetration rates in India. While many Malayalis speak English, native language content is always more engaging for the masses, especially for children aged 6 to 14. Several third-party YouTube channels saw an opportunity. They took the existing 123 GO videos and:
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Malayalam YouTube channels, vernacular digital entertainment, 123 Go localization malayalam 123 go
Here is a well-cited, accessible example: Kerala has one of the highest literacy rates