Where is the 23 12 20 video content creator career heading? Based on current trends, here is your 12-month forecast.
The final skill you need: Curation + Personality. AI will generate the raw footage. But humans will decide what matters and why it matters. Your job will shift from "video maker" to "emotional resonance director." manyvids 23 12 20 cubbi thompson late night hoo
One of the most common searches alongside "23 12 20 video content creator career" is "How much do they actually make?" Let’s look at the progression. Where is the 23 12 20 video content creator career heading
| Year | Micro-Creator (10k followers) | Mid-Tier (100k followers) | Macro (1M+ followers) | | :--- | :--- | :--- | :--- | | 2020 | $0 - $500/mo (sporadic gifts) | $3k - $8k/mo (brand deals) | $50k+/mo | | 2022 | $500 - $2k/mo (creator funds) | $8k - $20k/mo (sponsorships) | $100k+/mo | | 2023 | $200 - $1k/mo (funds cut) | $5k - $15k/mo (tight budgets) | $80k+/mo | The final skill you need: Curation + Personality
Why the dip in 2023? Recession fears. Brands cut marketing budgets. Creator funds shrunk (TikTok’s $1B fund expired; YouTube’s Shorts fund is unreliable). The gold rush is over. This is now a professional industry requiring business acumen.
You do not need 1 million followers. A video content creator career is viable with 5,000 true fans. If 5,000 people buy a $20 product from you annually, that is $100,000. Stop chasing viral spikes; start nurturing loyal micro-communities.
