Missax170515lanarhoades406mulberryrdxx New Today

The brand is the result of a collaboration between Miss AX, a rising design collective known for its avant‑garde silhouettes and experimental textiles, and Lana Rhoades, the former runway model turned lifestyle entrepreneur. Their partnership began early last year when Miss AX’s creative director, Avery Chen, met Rhoades at a sustainability conference in Portland. Both shared a vision: to produce luxury apparel that is as environmentally responsible as it is visually striking.

“I’ve always believed that fashion should be a dialogue between the wearer and the world around them,” said Rhoades during the ribbon‑cutting ceremony. “Partnering with Miss AX allowed us to fuse my love for timeless elegance with their fearless approach to material innovation.” missax170515lanarhoades406mulberryrdxx new

The “170515” in the store’s name references the date of the first design prototype—May 15 2017—signifying a milestone moment when the duo first realized their concept could move beyond sketches and into a tangible collection. The brand is the result of a collaboration


Mulberry is a British luxury fashion house founded in 1973 by Oliver and Gaynor Mulberry. The brand is best known for its iconic Bayswater and Alexa handbags, which have captured the hearts of fashion enthusiasts around the globe. But what sets Mulberry apart in the crowded luxury goods market? “I’ve always believed that fashion should be a

Beyond its fashion credentials, Mulberry also refers to a genus of deciduous shrubs and small trees in the Rosaceae family, known for their distinctive leaves and fruit. The mulberry tree, with its rich history and versatility, has been a part of human culture for centuries.

Without additional context, the specific purpose or meaning of the string remains unclear. The presence of a date and what appears to be a person's name ("lanarhoades") alongside a possible location ("mulberryrd") might suggest a note or reference to an event or individual. However, the exact nature and implications of this string cannot be accurately determined without further information.