Vanity metrics (likes) matter less than career metrics.
| Instead of tracking… | Track this… | |----------------------|--------------| | Likes | Inbound DMs from recruiters or peers | | Follower count | Quality connection requests (people in your target role/industry) | | Shares | People tagging you in relevant opportunities | | Comments | One-on-one conversations that started from a post | | Views | Profile visits that lead to portfolio clicks | onlyfans240419babynicholsanddreddxxx10 work
Set a 90-day goal: “I want 5 DMs from hiring managers at companies X, Y, Z” or “I want to be invited to speak on 2 podcasts.” Vanity metrics (likes) matter less than career metrics
A recruiter DMs you. A former colleague refers you. A hiring manager sees your post and says, “We need someone exactly like this.” A recruiter DMs you
Real example: A mid-level marketer posted a breakdown of a failed campaign every Tuesday for 6 months. By month 7, a VP of Marketing reached out: “I’ve been reading your Tuesdays. Come lead my team.” She got a 40% raise.
Mix these into your rotation weekly.
| Type | Example | Best for | |------|---------|-----------| | Tutorial | “How to write a Google Sheet formula for pivot tables” | Establishing expertise | | Case study | “How I increased email open rates by 22%” | Proof of results | | Opinion | “Why agile doesn’t work for creative teams (and what does)” | Thought leadership | | Curated list | “5 newsletters every product manager should read” | Providing value quickly | | Personal lesson | “The 1:1 meeting template that saved my team’s morale” | Relatability & utility | | Behind-the-scenes | “Watch me pitch a client (with mistakes edited in)” | Authenticity | | Question to community | “What’s your biggest struggle with remote onboarding?” | Engagement & research |