| Do | Don’t | |--------|------------| | Natural light (window or outdoor) | Harsh flash or studio white | | Real locations: tram stop, kitchen, park | Fake marble or empty studio | | Imperfect details: wrinkled sleeve, messy hair | Over-posed mannequin looks | | Close-ups on texture (wool, leather, knit) | Full-body shots only |
Forget Paris Fashion Week. Walk down Orsha’s main street (Lenina St.) or the central market.
| Platform | Content Focus | Example Post | |----------|----------------|----------------| | Instagram/TikTok | 15–30s fit checks, try-ons, reactions | “POV: You try on Zara’s new ‘cheeky’ cut” | | YouTube | Longer reviews, styling challenges, thrift flips | “I wore the same jeans 7 ways — 3 were crimes” | | Newsletter | Weekly trend report + 1 bold prediction | “Orsha’s Dispatch: The ‘no-pants’ agenda is lazy” | | Pinterest | Infographics, denim guides, capsule maps | “How to dress for your ass shape (yes, really)” |