On September 2, 2010, you could ask ten people what they watched last night, and eight would say the same network show. On 21/09/02, ten people would give ten answers: one streaming Shang-Chi hype videos, one watching Kate, one listening to “Stay,” one playing Among Us (still popular), and five scrolling TikTok. Popular media had shattered into a million personalized shards.
Prepared by: Media Analysis Unit
Data sources: Comscore, Nielsen, Variety, The Hollywood Reporter, Billboard, internal streaming dashboards
End of report
The barrier to entry for creating popular media has collapsed. "Prosumers" (producers + consumers) now create content that rivals traditional studios.
On September 2, 2010, you could ask ten people what they watched last night, and eight would say the same network show. On 21/09/02, ten people would give ten answers: one streaming Shang-Chi hype videos, one watching Kate, one listening to “Stay,” one playing Among Us (still popular), and five scrolling TikTok. Popular media had shattered into a million personalized shards.
Prepared by: Media Analysis Unit
Data sources: Comscore, Nielsen, Variety, The Hollywood Reporter, Billboard, internal streaming dashboards perfectfuckingstrangers 21 09 02 alyx star xxx
End of report
The barrier to entry for creating popular media has collapsed. "Prosumers" (producers + consumers) now create content that rivals traditional studios. On September 2, 2010, you could ask ten