Facts tell, but stories sell. Klaff insists on abandoning the "info dump." Instead, use a specific narrative structure that releases dopamine—the chemical of interest and reward. The story must have a hero (you), a villain (the problem), and a massive struggle. The innovation here is social urgency. You aren't just telling a story; you are revealing that other high-status people are already interested. This triggers the Crocodile Brain’s "Food" response.
Even with this method, most people revert to bad habits. Avoid these: Facts tell, but stories sell
This is the "hook" that keeps them engaged throughout the middle of the presentation. Want a 1-page template of the S
Pitching is not about information. It’s about social status and neurochemistry. a villain (the problem)
Stop presenting features. Start framing the game. Be the prize, control the clock, and make them chase you.
If you only change one thing tomorrow: Delete your first three slides. Open with a provocative statement and a time constraint. Watch how differently they lean in.
Want a 1-page template of the S.T.R.O.N.G. pitch structure? Reply “TEMPLATE” and I’ll send it over.