| Demographic | % of Audience | Key Behaviours |
|-------------|---------------|----------------|
| Gen Z (18‑24) | 38 % | Consumes TikTok/IG Reels, values authenticity, engages in challenges |
| Millennials (25‑38) | 45 % | Subscribes to YouTube series, purchases gear, participates in live streams |
| Male + Female | 55 % M / 45 % F | Female viewership rising (especially for lifestyle & wellness angles) |
| Geography | 30 % US, 25 % Europe, 20 % Latin America, 15 % Asia‑Pacific, 10 % Other | Time‑zone‑aware scheduling for live streams critical |
| Interest Clusters | • Extreme sports (BMX, parkour, base‑jump)
• Travel & off‑beat destinations
• Tech & gear (drones, action cams)
• Health & wellness (recovery, nutrition) | Cross‑sell opportunities across gear, travel packages, health products |
Psychographic Snapshot – “The Thrill‑Seeker”: they crave novel experiences, share content for social validation, and are willing to spend on high‑quality gear and exclusive experiences.
Monetise the “Adventure‑as‑a‑Service” Model
Integrate AR Filters & Metaverse Events
Sustainability Positioning
Scale Long‑Form Production
Data‑Driven Community Building
Risk Management – Brand‑Safety Protocol
| KPI | Target (12 mo) | Current Baseline | Measurement Tool | |-----|----------------|------------------|------------------| | Average Watch‑Time (YouTube) | 12 min per video | 8 min | YouTube Analytics | | Subscriber Growth (All Platforms) | +25 % | N/A (baseline 12.5 M) | Social Blade / native insights | | Revenue from Direct‑To‑Consumer (DTC) Merch | $2.3 M | $1.5 M | Shopify + POS | | AR Filter Engagements | 1 M uses | 0 (pilot) | Snap/IG Lens analytics | | Community Challenge Participation | 250 k user submissions per challenge | 120 k (last challenge) | Hashtag tracking | | Eco‑Thrill Series View‑Through Rate | 70 % | N/A | YouTube retention | | Fan‑Lifetime Value (LTV) | $85 | $62 | CRM/Revenue attribution | PornForce 24 12 24 Leya Desantis Extreme Squirt...
Leya De Santis has positioned herself as a high‑octane, lifestyle‑centric media personality whose brand fuses extreme sports, adventure travel, and immersive digital storytelling. Over the past 24 months she has built a cross‑platform ecosystem that includes:
| Platform | Followers / Subscribers | Avg. Engagement (likes/comments) | Primary Content Pillars | |----------|------------------------|----------------------------------|------------------------| | Instagram | 3.9 M | 6.2 % (likes+comments) | Short‑form reels, behind‑the‑scenes, gear reviews | | TikTok | 6.4 M | 9.8 % | Extreme stunts, “day‑in‑the‑life” vlogs, challenges | | YouTube | 2.1 M (subs) | 5.1 % (watch‑time) | Long‑form docu‑series, travel guides, collaborations | | Twitch | 180 K (followers) | 3.4 % (chat activity) | Live “adventure streams”, Q&A, gear unboxings | | Podcast (Apple/Spotify) | 350 K (monthly listeners) | 4.7 % (completion rate) | Interviews with athletes, tech deep‑dives, lifestyle tips |
Key Insight: Leya’s multi‑format approach (short‑form video + long‑form docu + live streaming) maximises discovery on algorithmic platforms while cultivating a high‑loyalty “tribe” that values authenticity, adrenaline, and actionable lifestyle advice.
| Stream | Description | Implementation Tips | |--------|-------------|----------------------| | Ad Revenue (YouTube, TikTok Creator Fund) | Earn from platform ads. | Keep video length ≥ 8 min for YouTube mid‑roll ads. | | Brand Partnerships / Sponsorships | Gear (e.g., helmets, drones), energy drinks, travel insurance. | Create a Media Kit (audience demographics, CPM, case studies). | | Affiliate Sales | Amazon, B&H, REI links for featured gear. | Use trackable short links (ThirstyAffiliates). | | Merchandise | Branded “Extreme” apparel, limited‑edition stickers, safety gear. | Drop‑ship via Printful; exclusive drops for newsletter subscribers. | | Paid Courses / Workshops | “DIY Extreme Filmmaking” (online, 4‑week). | Host on Teachable; bundle with gear discounts. | | Live Event Ticketing | “Extreme Experience” pop‑up events (e.g., indoor skate park). | Partner with local venues; sell early‑bird tickets via Eventbrite. | | Patreon / Fan Club | Tiered perks: behind‑the‑scenes, early access, private Discord. | Offer safety‑training PDFs, exclusive livestreams. | | Licensing | Sell footage to TV, OTT, or ad agencies. | Maintain a stock library on Pond5 or Artgrid. | | Demographic | % of Audience | Key
Goal: Diversify so no single source > 40 % of total income.
| Trend | Relevance to Leya | Implication | |-------|-------------------|-------------| | Growth of “Adventure‑as‑a‑Service” – subscription‑based travel and experience platforms (e.g., “Adventure Club”, “Expedition+”) | High – audience already spends on gear & experiences | Partnership & affiliate revenue streams | | Short‑form video dominance – TikTok & Reels now >30 % of global video consumption | Core to Leya’s discovery funnel | Prioritise vertical‑first storytelling | | Metaverse/AR integration – immersive experiences for fans (virtual meet‑ups, AR filters) | Medium – early adopter audience | Test AR filters tied to stunt challenges | | Sustainability & Eco‑Adventure – audience expects responsible travel | Growing – Gen‑Z & Millennials | Position Leya as an “eco‑adventurer” to attract green sponsors | | NFT & Web3 collectibles – limited‑edition digital merch for fans | Niche but high‑value | Launch a limited NFT series of iconic stunts (e.g., “The Cliff Dive”) |
| Persona | Age | Interests | Pain Points | How Leya Helps | |---------|-----|-----------|-------------|----------------| | Adrenaline‑Seeker Alex | 18‑28 | Skateboarding, parkour, extreme sports, TikTok | Bored with mainstream content, wants authentic “real‑life” thrills. | Raw POV stunts, behind‑the‑scenes risk prep. | | Tech‑Savvy Explorer Maya | 25‑38 | VR/AR, travel tech, gadget reviews | Wants immersive experiences without leaving home. | 360° videos, AR filters that simulate the rush. | | Lifestyle Curator Sam | 30‑45 | Fitness, fashion, wellness, luxury travel | Looks for aspirational yet achievable “extreme‑luxe” lifestyle. | Gear reviews, high‑end adventure itineraries, health‑focused recovery tips. | | Creative Collaborator Priya | 20‑35 | Film/animation, indie music, storytelling | Seeks partnerships, creative freedom. | Co‑creation opportunities, behind‑the‑scenes workshops. |
Key Insight: The audience craves authentic risk (not staged), high‑quality production, and actionable takeaways (how they can try it themselves safely). Monetise the “Adventure‑as‑a‑Service” Model