Principi Di Marketing Kotler 17 Edizione Pdf Repack

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| Feature | 16th Edition | 17th Edition | |---------|--------------|---------------| | AI & Big Data | Brief mention | Full chapter on AI in customer journey | | Social Media Metrics | Basic | TikTok, Instagram Reels, and ROI calculations | | Sustainability | Separate box | Integrated across all chapters | | COVID-19 Impact | None | Post-pandemic consumer behavior analysis | | Real-world cases | 30% outdated | 80% new cases (Netflix, Tesla, Shein) | Websites like Amazon Campus

A pirated “repack” might miss these updates entirely if it’s a scanned older edition renamed to “17th.”