#NewBeginnings #RikkiSix #Pure18 #NewMusic #IndiePop #SingerSongwriter
| Publication | Rating | Highlights | |---|---|---| | Pitchfork | 8.0/10 | “Pure18 finally nails the sweet spot between glossy pop and introspective R&B, and ‘New Beginnings’ feels like a genuine emotional pivot.” | | Rolling Stone (UK) | 4/5 stars | “A confident, radio‑ready single that shows Rikki’s vocal growth and lyrical maturity.” | | The Fader | ★★★★ | “The production shines—Lumen & Co. give the track a spacious vibe that lets Rikki’s voice breathe.” | | Billboard | Chart debut: #42 on Hot 100 (Week 1) | “Strong streaming numbers (8.3 M US streams) and a growing TikTok trend (over 1.2 M uses of the chorus snippet).” | Pure18 - Rikki Six -New Beginnings-
Social‑media response has been overwhelmingly positive: fans are posting personal “new beginning” stories using the hashtag #RikkiNewBeginnings, and the track has already sparked a #NewBeginningsChallenge on TikTok where users document a small change they’re making in their lives. Directed by Lydia Mason (known for her work
Directed by Lydia Mason (known for her work with Mahalia and Jorja Smith), the official video drops on April 26, 2024. It juxtaposes two visual worlds: The video ends on a symbolic note: as
The video ends on a symbolic note: as the sun rises, Rikki steps through a doorway made of light, leaving the old flat behind. The final frame freezes on her smiling, with the words “Every ending is a new beginning” overlaid.
Rikki debuted “New Beginnings” live at BBC Radio 1’s Live Lounge on April 15, 2024. The performance stripped the production down to piano, a live string quartet, and a backing vocal trio—showcasing the song’s strong melodic core. The audience response was immediate, prompting a spontaneous sing‑along that went viral on Instagram Reels (over 3 M views).
The track is slated to be the closer for the upcoming “Eclipse Tour”, a 28‑date run across North America, Europe, and Asia starting in August 2024. Rikki has hinted that the stage design will incorporate a large, rotating mural that will gradually reveal a new image each night—mirroring the “new beginnings” motif.