The Art Of Creative Thinkingpdf — Rod Judkins

This is a counter-intuitive gem. Judkins studied successful artists and realized that the most famous ones had suffered massive failures or terrible luck early in their careers. Why? Because bad luck forces you to find alternative routes. When everything goes right, you follow the highway. When you are unlucky, you take the dirt road and discover new landscapes.

This counterintuitive chapter flips the usual success narrative. Judkins argues that “unlucky” people are often more creative because they are forced to adapt. He cites the story of the Post-it Note—a failed adhesive turned into a billion-dollar product. Instead of bemoaning setbacks, creative people ask: What new opportunity does this failure reveal? rod judkins the art of creative thinkingpdf

Reading the rod judkins the art of creative thinkingpdf is useless if you don’t change your behavior. Here is a 3-step action plan based on the text: This is a counter-intuitive gem