Before clicking any link, ask: Was I expecting this? Does it make sense for this person/company to send me this link? If unsure, navigate manually to the official website via a search engine rather than clicking.
Before you even consider typing that URL into your browser, you must understand the technical and financial dangers. Cybersecurity researchers categorize these types of obfuscated links as "high threat" for four reasons: xxxbpcom link
If you are outside China and simply cannot access 1688.com due to geo-blocks, use a reputable VPN (ExpressVPN, NordVPN, or Surfshark) to connect to a server in mainland China or Hong Kong. Then type 1688.com manually. Do not rely on search engine results. Before clicking any link, ask: Was I expecting this