Zee Telugu’s parent company, ZEE Entertainment, has leveraged its OTT platform ZEE5 to extend the Soyagam concept. A dedicated “Soyagam Collection” on ZEE5 features:
This hybrid model allows a viewer in Vijayawada to watch a Kabhi Khushi Kabhie Gham Telugu dub in the morning and a RRR making-of in the evening—all under the Soyagam brand. zee telugu soyagam hot zee tv video zee tv masala clip new
Bollywood actors have begun appearing on Zee Telugu’s Soyagam shows as guests. In 2023, Kartik Aaryan appeared on a weekend variety show to promote Satyaprem Ki Katha, speaking a few lines in Telugu. Similarly, Kiara Advani judged a dance-off between Telugu TV stars. This hybrid model allows a viewer in Vijayawada
Targeting the 35+ demographic, Soyagam airs retro Bollywood films featuring Dharmendra, Hema Malini, and Jeetendra. These films have a nostalgic value for Telugu audiences who grew up watching Hindi films on Doordarshan. By cleaning up the audio and providing crisp Telugu dubbing, Zee Telugu has given these classics a second life. Zee Telugu’s parent company